Akin to the GPS navigation system in a car guiding the driver to desired destinations, data-driven decision-making powered by precise analysis and timely insights can help businesses adapt to changing industry needs.
This is where Svetlan Analytics, a division of Svetlanross Consulting Cia. Ltda., leads the way, designing digital transformation solutions that enable businesses to cope with ever-evolving market changes.
Svetlan Analytics provides customized, client-centered data analysis solutions based on industry best practices and innovative technologies like Al, ML, and natural language processing, among other emerging technologies. These solutions cover the entire data lifecycle while prioritizing security and privacy to maintain compliance with new and stringent regulations. In addition, Svetlan Analytics maintains constant open communication with clients to deeply understand their needs and delivers excellent support services.
Presently, the increasing volume and variety of data generated from multiple sources hinder organizations from effectively managing large volumes of structured and unstructured datasets. Further compounding this issue is the lack of data analysis skillsets, which creates organizational silos that put data quality at risk, restrict real-time analysis, and hinder data privacy and security.
Svetlan Analytics mitigates these challenges using cloud storage, big data, and scalable data processing solutions proven to reliably manage and process large data volumes. It also provides advanced tools for extract, transform, and load (ETL) and application programming interface (API)-related tasks to integrate data from multiple sources in a compatible format. In addition, Svetlan Analytics emphasizes leveraging impactful data cleansing techniques to improve quality before evaluations while its on line ML and real-time data processing capabilities support powerful analyses.
«We implement robust security measures such as data encryption, user authentication, and data access tracking to comply with regulations and maintain customer trust,» says Jorge Sánchez Erazo, Business Analytics Manager at Svetlan Analytics. It also offers social listening solutions that monitor and analyze an organization’s social media and online platforms to strengthen data-driven decision-making. Using advanced natural language processing (NLP) and sentiment analysis tools, Svetlan Analytics gains a deeper understanding of audience segmentation and offers valuable recommendations to boost product development and marketing strategies. In addition, its predictive and prescriptive analysis and methodology help organizations anticipate market changes by suggesting relevant actions to optimize operations and ensure desired outcomes. This enables clients to identify growth opportunities and areas for improvement, achieve greater efficiency in decision-making, maintain consistent resource optimization, and meet desired business objectives.
To address the skill gap in the data analytics industry, Svetlan Analytics invests in training and developing its staff, educating them to use data visualizations and narratives to present results clearly and accessibly while facilitating informed decision-making for clients. Its young and innovative team of professionals that promotes a culture of creativity, combined with constant collaboration with external experts, enables Svetlan Analytics to deliver unique insights backed by a deep understanding of industry trends.
«We effectively share analysis results through impactful visualizations, starkly contrasting traditional paper-based reports,» says Alejandro Arevalo, Business Insights, Analytics Consultant at Svetlan Analytics.
Svetlan Analytics has successfully applied its data analysis and social listening methodology to support decision-making in various contexts. For a mayoral campaign in one of Ecuador’s major cities, it provided analytical support to a candidate who wasn’t the electorate’s first choice. Svetlan Analytics used its data analysis techniques and social listening to gather critical information about public opinion and voter concerns, which allowed the candidate’s political communication strategists to adjust and improve their campaign strategy, ultimately leading to their victory in the election.
Successes like this highlight the detailed approach to data handling that supports Svetlan Analytics’ clients across various settings in effective decision-making and subsequent business success. It becomes a client’s ears in the market and the brain that enables them to design or adjust their strategies to market or ct1stomer demands. The combination of adaptability, innovation, wide geographical footprint, and strong corporate values positions Svetlan Analytics as a multi-regional leader in social listening and data analytics. Apart from that, its success in Ecuador and other LATAM countries like Mexico, the Dominican Republic, Chile, and Perú perfectly showcases its potential to lead and innovate the constantly evolving industry in the coining years.
Jorge Sánchez Erazo, Business Analytics Manager.